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Helpful Tips for creating advertising plans and budgets.
Time to plan your website promotion and budget! Whether it’s large and detailed or a simple outline, you need to have a plan! It will help you determine what you would like to accomplish with your Web site.
Ask yourself:
What am I hoping to accomplish with this site?
What are my goals, and how should I advertise to accomplish my goals?
What are the costs involved with my plan, and have I completed a budget?
What advertising techniques fit my needs?
What timeline have I implemented for reaching my goals?
How will I incorporate my new Web site with my existing site and business?
After you have determined your goals, you should research the options and methods of advertising available to
you. There are two advertising techniques: online advertising and offline/local advertising. To market your new
Web site as successfully as possible, we suggest using both techniques.
Consider these options and techniques for reaching your online goals:
Search Engines
Online Business Directories
Online Yellow Pages
Community Related Web Sites
Online Bridal Sites
E-mail Campaigns/Newsletters
Advertising online allows you to reach a world of potential customers. The customers that you reach through online
advertising are already comfortable purchasing quality products online.
For online advertising tips, visit the following sites:
www.searchenginewatch.com
www.searchengineguide.com
www.marketingtips.com
www.webdigger.com
www.clickz.com
www.cj.com
One great way to market your site is to register with a pay-per-click search engine. These are sites that help promote your site and charge by the number of times people visit your site.
payperclicksearchengines.com
Reviews popular pay-per-click sites
Gives information about each site
Offers a hotlink directly to the homepage of the top 10 sites
payperclickanalyst.com
Reviews the top 10 pay-per-click sites
Lists pros and cons for each site
Just as important as online advertising is offline/local advertising. Local advertising
uses more traditional means of promotion such as:
Radio
Newsletters
Newspapers
Mailers/postcards
Flyers
Yellow Pages
Broadcast Faxes
Bridal Magazines
Chamber of Commerce
Have you ordered your FREE sales aids yet? Visit the dealer resource section on www.carlsoncraft.com to view your options.
We know there is a lot of information to research as well as decisions to make when it comes to marketing your cceasy website. Please contact our ecommerce area at 1-866-577-9751 to get additional information on the following topics. We are here to help!
Benefits & Programs
Jump to Codes
FREE Sales Aids
Search Engine Info
Successful Site Tips
E-commerce Department
Carlson Craft
Toll Free: 1.866.577.9751
Fax: 1.800.214.0704
E-mail: webmarketing@carlsoncraft.com
Website: www.carlsoncraft.com
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